Product placement

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полная версия
05.04.2024
tt@sdnu
Первый участник всегда добавляется с типом “Автор”. Основного автора можно сменить, но нельзя удалить. Подробнее
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полная версия
05.04.2024
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kwenfiwuecbnowiuedhoqiwjdoisandwanaiunoawidauisncbiuebndiqwdnoqiwxnoiasnd Подробнее
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04.12.2022
Театральный фандрайзинг, или Как спонсоры и арт-проекты находят друг друга
Как убедить спонсоров поддержать арт-проект? Где найти ту самую компанию, которая захочет поддержать ресурсами вашу идею? Что написать в предложении о сотрудничестве, чтобы не упустить главное? Книга... Подробнее
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03.10.2021
100 вопросов о ТВ спонсорстве
В чем отличие спонсорской рекламы от прямой? Как сделать, чтобы телезритель замечал рекламу и при этом она его не раздражала? Когда и зачем надо использовать на съемках реквизит? Какие каналы коммуник... Подробнее
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09.12.2019
Пиарь меня, если можешь. Инструкция для пиарщика, написанная журналистом
Книги по PR обычно пишут пиарщики. Проблема в том, что почти никто из них не бывал по другую сторону баррикад – не работал в журнале или на телевидении, не снимал популярных видеоблогов и не вёл корпо... Подробнее
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09.12.2019
Пиарь меня, если можешь. Инструкция для пиарщика, написанная журналистом
Уникальная аудиокнига для пиарщиков, записанная не пиарщиком.ЧИТАЕТ АВТОРКниги по PR обычно пишут пиарщики. Проблема в том, что почти никто из них не бывал по другую сторону баррикад – не работал в жу... Подробнее
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22.01.2018
Маркетинговые коммуникации
Перед вами учебник по маркетингу нового поколения. В нем рассмотрены главные тренды мирового маркетинга и основные инструменты маркетинговых коммуникаций: реклама, PR, директ-маркетинг, сейлз промоушн... Подробнее
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Selling the Price Increase
A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases The payoff for implementing price increases without los... Подробнее
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Benefits Realisation
Realise the full benefits potential from your change projects For most managers in steering committees of PMOs (Project Management Office) most projects are costly in both time and money, and they of... Подробнее
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The Conversion Code
The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will G... Подробнее
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The New Rules of Marketing and PR
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace... Подробнее
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Elite Sales Strategies
Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. ... Подробнее
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Pick Up The Phone and Sell
Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sal... Подробнее
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Tiny Noticeable Things
TINY NOTICEABLE THINGS DISCOVER HOW TINY CHANGES AND ACTIONS CAN REVOLUTIONISE CUSTOMER AND EMPLOYEE SATISFACTIONTNTs are Tiny Noticeable Things. People don’t need to do them, but when they do, they c... Подробнее
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The Ultimate LinkedIn Sales Guide
Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams wa... Подробнее
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The Virtual Sales Handbook
Learn to engage your B2B customers through effective virtual sales meetings and presentations The global COVID-19 pandemic has radically changed how business-to-business companies interact with their ... Подробнее
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Marketing 5.0
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technolog... Подробнее
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Go Live!
Learn how to go online with a winning sales and marketing strategy in this insightful resourceGo Live! Turn Virtual Connections into Paying Customers helps readers understand and take advantage of sev... Подробнее
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The Six Disciplines of Agile Marketing
Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketin... Подробнее
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Selling With Noble Purpose
Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an up... Подробнее
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Data-First Marketing
Supercharge your marketing strategy with data analyticsIn Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data ana... Подробнее
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Smart Calling
Master cold-calling and eliminate rejection foreverIn the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobcza... Подробнее
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The New Rules of Marketing and PR
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated informationIn the Digital Age, marketing tactics seem to change on a day-to-d... Подробнее
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Conversational Marketing
Real-time conversations turn leads into customersConversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed... Подробнее
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Growth Hacking For Dummies
Hack your business growth the scientific wayAirbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to m... Подробнее
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Sell More Faster
From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and gro... Подробнее
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The Altman Close
Land the deals you want and develop your instincts with million-dollar negotiation techniquesAfter selling over $3 Billion in real estate, including the most expensive one-bedroom house in history, Jo... Подробнее
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Category Creation
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands"The Uber of this""The Salesforce of that""It's like Instagram, but for…"There is no such thing as an original idea anymore – right? ... Подробнее
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Account-Based Marketing
Account-Based Marketing is changing the discipline of marketing—Why?Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the tra... Подробнее
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Sales Engagement
Engage in sales—the modern waySales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunit... Подробнее
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Follow the Feeling
Elevate your brand, create a compelling brand story, and build brand loyaltyIn Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists,... Подробнее
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Social Media Marketing For Dummies
Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a ... Подробнее
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22.03.2020
From Impossible to Inevitable
Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there”Why are you struggling to grow your bus... Подробнее
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24.12.2019
Make Yourself Clear
How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and ... Подробнее
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23.12.2019
Dynamic Digital Marketing
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.Dynamic Digital Marketing teaches any business or individual how to... Подробнее
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23.12.2019
The Customer Catalyst
How organisations can drive growth in the Customer EconomyThe Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and a... Подробнее
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24.12.2019
Affiliate Marketing For Dummies
Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock,... Подробнее
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